Hip hop legends, The Roots released their ninth studio album, How I Got Over on 6/22/2010. The single, “The Fire” features John Legend on the hook and the video was directed by Rik Cordero who explains the premise for the video:
“It chronicles a post-apocalyptic death march set in 1945 during the final stages of World War II in Europe. After a cataclysmic event renders the war futile, a paramilitary splinter group, led by a Kurtz-like figure known as The Commodore, forces the transfer of young men who will be used as labor…and food. The last survivor of the march receives a mysterious White Box which holds the key to survival.”
The Roots featuring John Legend – The Fire